“Who the Heck is That Guy?” The Fabulous Journey of Michael Alago chronicles the remarkable life of a gay Puerto Rican youth raised in a Hasidic neighborhood in Brooklyn. One day, he hopped on the subway, embarking on a musical adventure that would leave a lasting impact on the music scene in New York City and beyond. Directed by Drew Stone and produced by Michael Alex, this film captures the extraordinary tale of a beloved NYC figure. From mingling with influential personalities at Max’s Kansas City and CBGB as a teenager, to spearheading a rock ‘n’ roll revival as a 19-year-old talent booker at the iconic Ritz, and making waves as a 24-year-old A&R executive by signing Metallica, one of the biggest metal bands of the era, Michael Alago’s journey was nothing short of electrifying.