Imagine attending a parade where you find yourself dancing, only to be captured on film. This footage unexpectedly surfaces online, transformed into art by a creative mind. Suddenly, your image is everywhere in the digital realm. This scenario is real, with the dancer known as Technoviking becoming an internet sensation. His rise to fame sparks a debate about the limits of personal rights versus artistic freedom. Is it even possible to legally control such a viral phenomenon? This is the focus of a feature-length documentary exploring the Technoviking meme, one of the first major video memes on YouTube that eventually led to a legal battle.