Abbie Rose, a well-known social media influencer famous for her content on lifestyle, fashion, and makeup, lands a highly sought-after deal with Nutrocon, a controversial cosmetics company infamous for its environmental pollution, animal testing, and unfair treatment of female employees. Soon after, a group of masked activists invades her home, restraining her. Throughout the night, they compel Abbie to participate in the creation of a video promoting a mysterious new makeup product. As the hackers’ scheme progresses, the true motive behind their intrusion is revealed, and as Abbie’s polished image begins to crumble, the deceptions she has been living are brought to light.