In this intriguing documentary, filmmaker Morgan Spurlock embarks on a journey to explore the world of product placement, marketing, and advertising in the film industry. The film cleverly turns the camera on itself, as Spurlock seeks sponsorships to fund the very project, making it a meta-commentary on the pervasive nature of branding. Featuring appearances by industry insiders and celebrities, the documentary offers a humorous yet insightful look at the commercialization of cinema. While it didn’t receive major awards, it stands out for its unique approach and engaging narrative. For those interested, it can be viewed for free on 123Movies / Movies123.