The documentary explores the journey of British artist Andrew Logan as he endeavors to organize the 2009 installment of his Alternative Miss World event. It delves into the history of this unconventional contest, which has been held since 1972, initially conceived as a reason to throw a lively party but has since evolved into a tribute to diverse lifestyles and sexual identities. The film combines archival footage, animated segments, and interviews with a behind-the-scenes perspective on the planning of the 2009 event.