“Glow Up: Britain’s Next Make-Up Star” is a contest aimed at discovering the future sensation in the make-up industry. Capitalizing on the widespread online enthusiasm for dramatic make-up transformations, this series features a group of aspiring artists who live and collaborate as they strive to demonstrate their abilities to experts from various sectors, including fashion and film. With contestants facing regular eliminations, the challenges are designed to assess their ability to perform under pressure while allowing them to showcase their imaginative flair with stunning outcomes.