In a small Northern Icelandic town, Boddi Steingrimsson, a solitary maverick, finds himself at odds with the materialistic modern world. Through his blog, he humorously critiques society and its inhabitants, quickly earning the status of an outcast in his own community, much like his viking idol, Grettir. Following a string of unfortunate events, Boddi reaches his breaking point and sets off on his trusty horse, Nietzsche, heading south to the bustling city. Armed with a gun, he is prepared to ignite a revolution.