The “Tucci” family, struggling with poverty in a small Lazio village, consists of a father, a mother, a vain daughter, and a brilliant son who feigns ignorance to fit in with his family. Their lives take an unexpected turn when they win a hundred million Euros. Thrilled by their newfound wealth, they decide to keep it under wraps. However, when the father accidentally lets the secret slip, they find themselves with no choice but to flee to avoid being hounded by friends and acquaintances. Under the cover of night, they escape to Milan, only to discover that the lifestyle of the wealthy has drastically changed. The challenges of being rich in the modern world turn out to be far more complicated than the Tuccis had anticipated.