The film recounts the incredible true story of John Romulus Brinkley, a doctor from a small Kansas town who, in 1917, claimed to have found a cure for impotence by implanting goat testicles into men. This bizarre procedure was just the beginning of a tale that seems too unbelievable to be true. With the audacity of a showman like P.T. Barnum, the reproductive organs of goats, and the hopeful aspirations of men seeking a remedy, Brinkley accumulated great wealth, nearly became the Governor of Kansas, pioneered both junk mail and the infomercial, and established the most powerful radio station in the world. As the many unexpected developments in Brinkley’s life unfold, the film “Nuts!” proves to be aptly named.