For many Mexicans and Latinos across the Americas, drug traffickers have emerged as legendary rebels and symbols of modern-day success and celebrity. They embody an escape from poverty, offering a reimagined version of the American dream driven by the ongoing drug war. “Narco Cultura” delves into this intense trend from an insider’s perspective, revealing the escalating cycles of obsession with wealth, narcotics, and brutality that are increasingly taking hold on both sides of the U.S.-Mexico border.