Aspiring to make a difference in the world, SEO Chang-dae joins KIM Woon-bum’s political campaign. In an effort to challenge the existing authoritarian regime, SEO employs a highly aggressive propaganda strategy, which propels KIM to become the leading contender within the opposition party. As SEO becomes convinced that using questionable tactics is essential in the political arena, KIM remains steadfast in his conviction that such methods do not constitute true politics. As tensions between them escalate, the ruling party discreetly approaches SEO with the aim of securing victory in the upcoming presidential election.