In the world of gig posters, artists like Daniel Danger and Jay Ryan demonstrate that crafting these pieces is more than a profession—it’s a lifestyle. These creators are leading the charge in the evolution of the gig poster genre. MONDO’s revival of the “film poster as an art form” and Gallery 1988’s themed exhibitions are just two examples of how this art is gaining wider recognition. With its origins tracing back to the 1960s, this growth is seen as invigorating by some, while others view it as a departure from tradition.