“Fitrepreneur” is a captivating documentary that chronicles the journey of Phil Graham, often dubbed the “Tony Robbins of fitness,” as he encounters a pivotal moment in his career: the emergence of artificial intelligence. Known for his expertise in guiding fitness and bodybuilding coaches to success, Phil is now faced with the challenge of AI technologies that threaten to make conventional coaching methods redundant. With a resolve to evolve, he sets off on a worldwide quest to investigate the impact of AI on the fitness sector, aiming to transform it from a rival into a partner.