Data and number crunching have taken over the world of sports. The highest proportion of NFL players comes from the small towns of the Louisiana bayou, thanks to a unique combination of roads, talent and history. We travel to Argentina to meet the highly organized soccer hooligans of Buenos Aires, who look more like a mafia than a fan club. Picking a name and mascot for your team is a serious business. Is it better to go for a top name (“‘Eagles” is most popular in the U.S.) or a rare one?