Menahem Golan and Yoram Globus, two film-enthusiast cousins from Israel, managed to break into Hollywood in an unprecedented way. Pursuing their unique interpretation of the American Dream, they acquired Cannon Films, a company already known for its low-budget productions, and significantly increased its output. This led to Cannon becoming a byword for low-quality films, with its logo often eliciting jeers from audiences during the 1980s. Despite this reputation, few could have predicted how close they came to dominating both Hollywood and the British film industry.