This is the remarkable true tale of Creation Records and its notorious founder, Alan McGee, the visionary behind the “Brit Pop” soundtrack that defined the ’90s era of Cool Britannia. From modest beginnings to mingling with political elites, and from evading debt collectors to launching multi-platinum hits, Creation experienced it all. The journey was marked by mental breakdowns, financial ruin, brawls, and bonds of friendship, all set to an unforgettable musical backdrop. The narrative follows Alan through a whirlwind of drugs, music, and chaos, as his rock’n’roll aspirations introduce the world to iconic bands like Oasis and Primal Scream, shaping a generation’s musical landscape.