A man’s introspective decision about whether to join Facebook launches him on a profound journey of self-exploration, as he considers the advantages and disadvantages of becoming part of the world’s largest social network. Throughout his journey, he engages in conversations with family, friends, strangers, and even celebrities, all of whom have been influenced by Facebook in various ways. From a long-lost high school friend who uses it to reconnect with classmates, to a pick-up artist who exploits the platform to meet women, to a criminal who monitors users’ activities to plan burglaries, the film showcases both the positive and negative aspects of Facebook.