“Twenty-Four by Thirty-Six” is a documentary that delves into the evolution, decline, and revival of illustrated movie poster art. Through conversations with influential art figures from the 1970s and 1980s, alongside contemporary alternative poster artists, the film seeks to uncover the fate of illustrated movie posters. It explores their disappearance and the reasons behind it. In the mid-2000s, as Hollywood moved away from illustrated posters, independent artists and galleries stepped in, offering limited edition, screenprinted posters. This initiative rapidly grew into a thriving industry, with prints selling out online almost instantly, prompting Hollywood studios to once again recognize the value of illustration in movie posters.