In the free-spirited and open-minded atmosphere of 1970s Tel Aviv, three young companions—Nati, an aspiring filmmaker, his easily influenced girlfriend Ossi, and his nerdy friend Mushon—share a modest apartment at 99 Dizengoff Street. During the day, they endure a monotonous office job, but when night falls, they explore the vibrant city. Their main ambition is to break into the commercial film industry, yet they frequently find themselves distracted by life’s challenges and romantic entanglements. Joining them is Miri, Nati’s older girlfriend, who dreams of becoming a musician.